5 reasons your business needs a facebook page

Facebook has quickly become the number two site on the internet only behind google in traffic. Started in March of 1997 Facebook has grown to be an international sensation. It all started as a social network to keep up with friends, but now it has become more than the initial developers ever could have imagined.

Facebook has many aspects that you can utilize to develop your business including free and paid advertising. Pages are one of the most effective means of advertising on Facebook, and best of all they are free to set up.

Pages are a recent development of Facebook that allows you to create an account for your business that acts and looks like a user profile. This allows you to connect and engage your target customers and have your message amplified to all of their friends. Here are 5 benefits of a Facebook fan page to your business.

First, pages are public. Much of Facebook can only be accessed after login and this prevents search engines from indexing the pages. Fan pages however are not behind a login and that means that search engines can index the page. This allows you to optimize your page for not only internal but external search engines and reap the benefits of both.

Second, you have freedom over your page. You can edit mostly anything on a page under your control which allows you to utilize SEO techniques in editing or removing sections and controlling the information throughout.

Third, Facebook automatically runs your news feed. When someone joins your fan page your updates are published in their news feed automatically. This helps develop your viral marketing strategy as well as with branding your business.

Fourth, you can create links on pages. The links are somewhat limited as you are not allowed to use any anchor text on you pages and you are limited on location. However that doesn't mean they are a wast of time as the link will be coming from a PR 10 site and that in on itself can help your rankings even without the added benefits of good keywords in your anchor text.

Fifth, you have the ability to send updates to your fans. Last, but definitely not least, on the list is the fact that you can send updates to your fans at will. This allows you send messages longer than the 420 character updates about new products, services, etc.