Though there are many methods to developing traffic, just like creating a meal. You can do it extravagantly with high costs, very complex and intricate to bring out the most in every bite, and you can create a simple well balanced meal with all of the staples. Here are some of our favorite ingredients to creating a delicious marketing dish. Hopefully you can create and share some new and exciting recipes as we do.
A bit of Blog
Running a frequently updated blog is always a good idea. A blog linked to your site will generate additional traffic by providing a quality link from a site with quality related content. Your market will grow to see you as an authority when you are putting valuable information in front of them. You will also be showing search engines that you're related to the new content and frequent updates.
A dash of Article Marketing
Creating articles for your business online gives you many of the same benefits of blogging, such as the ability to put new and interesting content in front of your viewers. Linking articles to your website however do it with an added twist. You may not be fully in control of the guidelines and approval of your articles, but receiving a link from a highly ranked article site such as eZineArticles.Com gives your article and link even more credibility because of the more stringent requirements. Article directories can also give you a new audience apart from people who may have never found your blog.
A pinch of Link Building
Sure, it is a known fact that just like sugar is sweet, links from highly ranked sites help your search engine ranking. Just because you know it to be true doesn't mean you should leave it out because it's common. You wouldn't take the sugar out of your grandma's famous apple pie just because someone else's grandma uses it too would you?? Continuing to submit to directories, social bookmarking sites, and other websites related to your own will really help boost your search engine ranking. Even having friends or family link to it from their website, forums, personal blogs, or facebook page can benefit.
A smidgen of time
Once you've mixed the ingredients you need to let it cook. One major factor that Google likes to looks at for search engine ranking is how long your website has been around. Brand new websites tend to be ranked lower on the search engines, simply because Google doesn't allow these fresh websites to scale the search engines until they've been around for a while. More or less making sure your site is ripe for the picking. Being around longer will also naturally give you more traffic and further boost your search engine ranking. No matter what you do Google will take between 3 and 30 days to change your search engine ranking so don't expect instant results.
It is also important to remember that no company, online or off, steps right into the market and immediately dominates it. It takes time for sales to build up. They say that on average a customer will visit your site 3 times before purchasing. However, when they get their product and like it as well as your service, they will potentially become a return customer, refer their friends to your site, etc. It is important to not only give your marketing strategy time, but time to let your sales catch up to this time gap.
With these weapons in your pantry of productivity you have the tools to get traffic. But remember, you need to track the effects when you change a recipe. Every time you make an alteration to your website be it text, images, promotions, or Ad Campaigns, it is important to track the results. You need to know what ingredients are affecting your success. Every change that you make has the potential to effect your bounce rate, click through rate, or even your conversion rate. Noting things such as where your traffic is coming from and what searches you're appearing on will help you find out what efforts are the most fruitful.
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